About
Hello, I’m Ana Paula — the mind and heart behind this brand.
My journey with jewelry began quietly, almost like a whisper. For years, goldsmithing was a cherished hobby — a creative sanctuary amidst the fast-paced rhythm of my career as a dental surgeon.
With a degree in Dentistry, I dedicated 15 years of my life to caring for smiles — a craft rooted in precision and gentleness. Interestingly, I found those same qualities mirrored in the world of jewelry.
In 2015, I moved from Brazil to Dubai, and something within me began to shift. That change of scenery opened my heart to new perspectives — and gave me the courage to listen to a calling I had long ignored.
In 2016, I relocated to Switzerland, where I honed my skills through specialized goldsmithing courses. The following year, I took a leap of faith and brought my dream to life: I founded Ana Vidotto Jewelry and fully immersed myself in the art of jewelry-making.
Since then, I’ve been transforming stories, emotions, and symbols into handcrafted pieces made with soul, care, and deep intention.
Our Purpose
More than adornments, every piece I create carries meaning. I believe jewelry has the power to immortalize moments, honor connections, and reflect the unique beauty of those who wear it.
Each design is born from an original, artisanal process — respecting the time, emotion, and truth behind every creation.
Our values
Authenticity: Each piece is as unique as the person who chooses it.
Consciousness: We work with sustainable methods and ethically sourced materials.
Affection: We believe in the beauty that blossoms from care and connection — between maker and wearer.
Handcrafted: We honor the time, gestures, and spirit behind every handmade detail.
If you believe that beauty lies in the stories we choose to carry with us, this brand is for you.
Welcome.
With love,
Ana
